https://socialmediaweek.org/blog/2016/08/study-facebook-twitter-youtube-top-3-social-media-channels-u-s-companies/
Nearly 80 percent say social media is more important than other digital marketing strategies, like search engine optimization (SEO), content creation, email, paid advertising, mobile apps, and a website.
The popularity of social media makes it nearly impossible to do business without cultivating a brand presence on big name platforms. As of January 2016, there were about 2.3 billion global social media users.
This shows an increase in social media use of more than 10 percent since January 2015. In response, are businesses prioritizing social media in their digital marketing strategies?
A new study on the state of social media marketing in 2016 reveals that enterprise companies in the United States take their social media efforts seriously.
Nearly 80 percent say social media is more important than other digital marketing strategies, like search engine optimization (SEO), content creation, email, paid advertising, mobile apps, and a website, according to Clutch, a business-to-business (B2B) research firm.
How are enterprise companies using social media? What benefits does it provide?
Effective social media marketing demands developing a strategy that is unique to your goals. One of the most important aspects of this strategy is social media channel placement.
Choosing the social media channels that are best for your business depends on a number of factors.
Facebook, Twitter, and YouTube are the top three most popular social media channels for medium-to-large companies, according to the same Clutch survey.
These channels’ popularity derives from the number of users on the platforms and the types of content the users favor. First, businesses that want to reach more customers, get their content in front of as many people as possible, and improve their brand image, have to be in the same place as their target audience. For example, Facebook has nearly two billion active monthly users and Twitter has 310 million.
Second, when it comes to content users consume the most, video tops the list, which explains YouTube’s popularity.
“YouTube is the second largest search engine and is owned by Google, so it influences your SEO. Video is taking up more bandwidth on the Internet,” says Jeff Gibbard, President and Chief Strategist of True Voice Media, a social media marketing agency. “[Video] is increasingly supporting businesses’ content strategies or being used as a content medium in place of writing and images.”